The Meccanica 42 rebranding journey
Decoding the company to define the brand
The rebranding of Meccanica 42 was never just a matter of aesthetics; it was a process of introspection and development.
The journey began with a process of observation, mutual comparison and shared reflections—brainstorming, workshops and collaborative sessions designed to bring forward what already existed beneath the surface: the values, intuitions and ways of working that define the company from within.
Through this process, we distilled a deep understanding of Meccanica 42’s identity: a mindset rooted in precision, creativity, adaptability and long-term thinking.
The graphic work was then shaped around these insights, ensuring that every element would reflect the company’s true self. The result is a cohesive brand that doesn’t just look new but communicates clarity without simplification, complexity without confusion.
It tells the story of a company that has always moved forward by balancing precision and creativity, and that now does so with greater maturity, coherence and visibility.
Values: the engine behind the brand
Meccanica 42’s new identity is not just design: it is the visual embodiment of the company’s deepest values.
Each value informs a creative principle and reflects a way of working that has made Meccanica 42 unique over time.
- Excellence: The perfect match between function and form. Complexity you don’t feel.
From mechanics to electronics, everything is built to integrate smoothly, work precisely, and appear effortless: solving problems with seamless execution.
- Creativity: Find the variable. Go beyond limits.
Creativity at Meccanica 42 is the ability to break down complex challenges into detailed, actionable parts and reassemble them into new, unexpected answers. It’s not about improvisation, but about building the kind of alternatives that shift perspectives and make a difference.
- Respect: Respect as a form of intelligent interaction.
Respect shapes everything: time, collaboration, transparency. It’s how Meccanica 42 builds long-term, reliable relationships.
- Commitment: Solutions that exceed expectations.
Commitment means dedication to detail, care for every client, and the passion to deliver more than required, every time.
At the heart of Meccanica 42 lies a system of values that drives the team forward. Excellence, creativity, respect, and commitment form the four essential forces that shape how the company works and evolves. These values are not static principles, but dynamic vectors: like the four arms of a structure that pushes outward, they reflect a mindset constantly striving to exceed its own limits, to grow beyond what is expected or conventional.
This very idea took form in the symbol chosen to represent the new brand identity. The “X” became both a metaphor and a visual anchor: the unknown variable in equations, the intersection where complexity becomes seamless, the point of balance between structure and openness.
As the central shape of the new Meccanica 42 logo, the X captures the essence of the company: a brand that unifies clarity with depth, precision with possibility.
The shape of evolution
The new identity of Meccanica 42 is the visible result of something deeper: a company that has grown, evolved, and become more structured without ever losing its essence.
Over the years, Meccanica 42 has expanded its scale and complexity. It now operates across different countries, disciplines, and industries. This growth required more than technical know-how: it demanded a new kind of coordination, the ability to bring together people with different expertise and make them work as one.
Managing complexity has become a daily practice, and creativity is no longer just a trait of the product, but a way of structuring processes, teams and decisions. What makes Meccanica 42 unique is not only what it creates, but how it creates it.
The company has built a solid internal structure, but one that remains agile, responsive and deeply human. It is a place where creativity and excellence are expected at every level, from the way problems are framed to how solutions are delivered. And it is precisely this ability to make diverse systems speak to one another that defines its character.
The new brand identity reflects this transformation. It expresses a company that has matured, that can handle complexity without becoming complicated. A company that has earned its place through discipline, commitment and depth of thought. And yet, at its core, it remains what it has always been: a partner that listens, understands, and solves.
A company molded by constant growth
Meccanica 42 today is a recognized name in the automotive sector, with products deployed across three continents.
Over the years, its growth has been steady and substantial: not just in numbers, but in complexity, ambition, and the ability to bring entirely new solutions to life. Many of the systems it builds today simply didn’t exist before.
Now in its tenth year, Meccanica 42 continues to expand its reach while investing in two key areas: the professional development of its people and the technological evolution of its products. This dual investment is what allows the company to stay ahead of the curve, offering innovation and reliability.
As revenue and team size increased, so did the need to structure internal processes in a more formal way. But this shift never compromised the agility or identity of the company. Flexibility remains at the core of how Meccanica 42 operates, and it is precisely this ability to balance structure with creativity that allows the company to respond to long-term challenges with clarity and resilience.
The result is a partner capable of navigating complexity without losing focus, delivering innovation not as a one-off, but as a system: reliable, committed, and deeply aligned with each client’s needs.
Growth doesn’t mean changing who you are, it means understanding it more deeply.
At Meccanica 42, structure and creativity move together: not as opposites, but as two sides of the same intent. It’s this union, of method and innovation, that enables us to move forward with purpose. Because enabling the future starts with knowing how things work and how they could. And identity, when it’s real, doesn’t decorate: it aligns.
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